Founded in 1997, Secret Recipe made its mark, renowned for its extensive range of fine quality gourmet cakes. Secret Recipe promises a value lifestyle proposition of great variety and quality food at affordable prices. The uncompromising quality of food and desserts using quality ingredients, coupled with moderate pricing, has created a new lifestyle cult, compromising of a loyal base of food and cake lovers.
As the leading and largest café chain in Malaysia, Secret Recipe grew rapidly and currently operates more than 440 outlets, across the region, including Malaysia, Singapore, Indonesia, Thailand, China, Brunei, Myanmar and Maldives. The group offers a casual dining lifestyle concept with a wide range of award-winning cakes, as well as an extensive menu of Asian and Western cuisine.